JWP produced the fashion launch of Brookfield Place New York. We partnered with the founders of MOVE!, to create a three-day interactive experience that put the general public at the center of art and fashion.

Curated by Visionaire co-founder Cecilia Dean and noted writer David Colman, MOVE! paired artists with top fashion designers to create one-of-a-kind experiences for the public to enjoy. Attendees could get photographed wearing Diane Von Furstenberg dresses, walk a Marc Jacobs fashion show or participate in the creation of a splatter-like print on fabric.

Artists and designers included Rob Pruitt, Ryan McNamara & Diane Von Furstenberg, Kate Gilmore, Italo Zucchelli for Calvin Klein, and more.